The Challenge
I joined Decarbonaid at the very beginning. The founding team had a strong startup idea, but no clear brand system to communicate it. We needed to turn an early concept into a credible market-facing identity that could carry strategic conversations with decision-makers.
The Approach
The core insight was clear: the brand had to make technical decarbonization strategy feel clear, credible, and boardroom-ready. From day one, the goal was to position Decarbonaid as strategic operators, not sustainability storytellers.
I translated that into a complete visual system with custom illustrations and a website designed to make the proposition clear, structured, and usable in real client conversations.
Decarbonaid needed a brand that made complex decarbonization strategy feel concrete, financially grounded, and ready to act on.
The Outcome
The final work included brand strategy, logo and visual identity, custom illustrations, website design and build, and presentation support. The result was a coherent brand foundation that gave Decarbonaid a confident shape and clear positioning in a crowded climate consulting space.
Impact
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Clear market-facing positioning from the earliest stage
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Cohesive brand system across identity, illustration, and web
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Founder-ready narrative for presentations and client discussions
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Joniel da Silva